Is it hard to bring fashion and architecture together? Not for Louis Vuitton. They just opened the first Louis Vuitton Maison at the famous San Lorenzo in Lucina Square in Rome (Italy). I took a look inside when I was in Rome for 5 day’s. And I must say that I was very impressed. The store is really great, The building is incredible and the clothes, bags and shoes are stunning. Louis Vuitton did a great job by making a retail store in Rome’s oldest movie theater.

The Louis Vuitton Maison Etoile Rome includes a 19-seat cinema and a book room dedicated to italian cinema. The cinema will screen short films, documentaries and original LV creations. The concept of the movie theater and the Louis Vuitton retail experience are a perfect combination thanks to Peter Marino.


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